
Hip-Hop DJ Funkmaster Flex has announced a partnership with Flowmaster Mufflers today (March 15) in addition to revealing a new
television show in the works.
Funkmaster
will showcase Flowmaster’s products on his eight-city cark and bike
tour, in addition to using the exhaust specialists’ products in his new
show
Funk Flex Full Throttle.
During each episode of
Funk Flex Full Throttle, the DJ showcases the latest rides and details the performance enhancements he makes to his own automobiles.
"Flowmaster gearheads, customizers, rodders and young tuners
are a group of unique individuals that are defining the creative future
of the auto industry each time they step on the gas pedal," Funkmaster
Flex said. "I hope my tour, radio and TV shows provides an excellent
platform for Flowmaster to showcase their products and inspire these
aficionados with new exhaust technology ideas and keep things poppin'
in 2010."
According to Flowmaster’s CEO Winnie Flugger, the deal with
Funkmaster Flex was a strategic move to promote the company’s products
to the lucrative Hip-Hop market, which is known for its enthusiasm for
automobiles.
"We're really pleased to have connected with Flex for 2010
and see the bond between our groups as a great way to further increase
the Flowmaster message and brand to a loyal audience of fans and soon
to be fans of our product," Flugger said.
Funk Flex Full Throttle will debut on a cable network this April
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